This qualitative research aimed to investigate the plan to solve forest fire and haze problems under the concept “Chiang Mai Model”, the measure in managing forest fire and haze prevention, and roles and participation of Mae Hoi village people in forest fire and haze prevention. The data were collected using in-depth interviews of three representatives of the agencies. The findings showed that the “Chiang Mai Model” concept was set up to solve the wildfire and smoke crisis in Chiang Mai in 2021, with a collaboration between government agencies, the local sector, the private sector, and the public sector. This model focuses on Academic Fire Management for the reduction of hotspots from combustion at least 25%. After the end of the wildfire season, this has resulted in the successful implementation of forest fire and smog solutions that successfully achieved the goal of reducing hot spots. It was found that the hot spots decreased significantly compared in 2020 with a collaboration between government agencies, the local sector, the private sector, and the public sector. In addition, the common factor in 2021 was the volatile weather conditions, resulting in pre-season rainfall that was different from the dry weather in 2020. The rapid rainfall has greatly contributed to the reduction of heat points.
Key word: Chiang Mai Model. Haze Problem, Forest Fire, Roles of People, Participation of People, Mae Hoi village